I discovered the first pieces of LOVE kidswear last year as part of the event Startupstore ‘n Stories in Munich. The beginning of a great love, one might say. I have not lost sight of the label of Franziska Bergmiller. It was clear that I was already “at the opening day of the pop-store “geheim” in the Ruffinihaus in Munich, where Franziska, together with other sustainable makers, shows her wonderfully creative collection. And also my daughters were enthusiastic from the first second. Their favorite pieces? Marlene and Pauline presents them, my 11-year-old superstars, in this shooting. Good to know: Leni has fallen in love with a skirt. Even though she has only been wearing trousers for five years. Well, the collection seems to have some magic …
Leni: shirt “Benno”, about 49 euros; Rock “Uma”, about 55 euros
Pauli: Jacket “Hugo”, about 67.50 Euro, Shorts “Carlo”, about 45 Euro
Thanks to my friend Annett for the great chest bags!
About LOVE kidswear
Just as imaginative as the children playing is the current spring summer collection by LOVE kidswear. Inspired by the children’s book classic “Alice in Wonderland” and his illustrious characters, the collection features cheeky balloon skirts, large flounces, smart loops, imaginative prints that make every piece a special favorite piece. Various blues, strong pastels and un-excited gray make the shirts, skirts, dresses, blouses, pants and jackets all combinable.
Sustainable, fair & imaginative – favorite fashion of LOVE kidswear
Away from the mainstream, characterful and imaginative but still child-friendly – perfect for cool kids from 0 to 14 years. LOVE kidswear produces sustainable and fair towards humans and the environment. Only natural fibers are used, some fabrics are eco-certified, are made in Portugal and from the summer collection 2018 there will also be favorite pieces from Tencel. And a big plus for all moms: the collection is super easy to care for!
Leni: Shorts “Carlo”, about 45 euros; Shirt “Benno”, about 49 euros
Pauli: Jacket “Hugo”, about 67.50 euros. The long trousers are from the autumn-winter collection 2016/17 and are currently on sale in the pop-up store. Note: not all sizes are available!
My-GREENstyle readers pay less: 30 percent discount on LOVE kidswear
Till June 23 the wonderful “geheim” pop-up store in the historic Ruffinihaus on the Rindermarkt in Munich is open. For all non Munich-based: The favorite things of LOVE kidswear are also available in the Onlineshop. With the code MYGREENSTYLE, 30 per cent discount for my readers until 30 June 2017 in the off- and online shop. And your children will make eyes!
Good to know: Every Thursday (until June 23) you meet the LOVE kidswear designer Franziska Bergmiller personally in the “geheim”!
Photos: Florens Smend
Models: Marlene and Pauline Smend
Styling: Marlene and Pauline Smend
Hair Makeup: They don´t need 🙂