{"id":13483,"date":"2020-11-16T07:00:54","date_gmt":"2020-11-16T06:00:54","guid":{"rendered":"https:\/\/my-greenstyle.com\/?p=13483"},"modified":"2020-11-16T10:15:17","modified_gmt":"2020-11-16T09:15:17","slug":"70-percent-is-the-new-perfect","status":"publish","type":"post","link":"https:\/\/my-greenstyle.com\/en\/70-percent-is-the-new-perfect\/","title":{"rendered":"70 percent is the new perfect"},"content":{"rendered":"

Why do I come around the corner today with the 70 percent is the new perfect<\/strong> approach?<\/span> I just say: coincidence<\/strong>.<\/span> Because today I bought a copy of BRIGITTE be green for the first time.<\/span> And I just discovered the interview online that Alexandra Zykunov<\/strong> gave to muxm\u00e4uschenwild magazine (attention: maximum recommended reading material).<\/span><\/span><\/p>\n

\"the<\/p>\n

What does that have to do with each other?<\/span><\/span><\/h2>\n

Both topics have to do with Alexandra Zykunov, who also propagates the “70 percent approach”.<\/span> Alexandra is a journalist and inventor as well as managing editor of BRIGITTE be green<\/strong>.<\/span> In January I was able to welcome her to the GREENSTYLE panel<\/a> at the #PrePeek Talks at NEONYT in Berlin.<\/span> Together with Dirk Meycke (Phyne<\/a>) and Kim Gerlach (sun.and.rise) we talked about influencers<\/strong>, greenfluencers<\/strong> and all other -fluencers and the associated marketing.<\/span> Perfect match or just a bubble?<\/span><\/span><\/p>\n

\"the<\/h2>\n

In focus: the topics of this time<\/span><\/span><\/h2>\n

And I just discovered her name in the muxm\u00e4uschenwild<\/span> interview<\/strong>. I always enjoy reading them because a) they are entertaining and b) they always have interesting, non-mainstream people. Today I was not disappointed either. On the contrary.<\/strong> Alexandra speaks in my way. Quite apart from the fact that it starts with her being angry (a state I share), she gets right to the point.<\/strong> The topics of this time: climate crisis<\/strong> and feminism<\/strong>. Equal rights for both parents. Creative exchange via video call (which doesn’t really work) …<\/span><\/span><\/p>\n

We don’t need a handful of people…<\/h2>\n

But at one point I got stuck and still think about it<\/strong>. I’ve always said that we don’t need a handful of people to do everything perfectly (which doesn’t work anyway). We need millions of people<\/strong> to do it. Whatever. Better a first step<\/strong> than none. Alexandra summed it up perfectly.<\/span><\/span><\/p>\n

70 percent is the new perfect<\/h2>\n

With that in mind: raise your cups and begin. There is so much to do<\/strong>. Let’s get started. You don’t know how I am very fortunate to be part of a great community<\/strong>. And here you will find everything you need for a (more) sustainable lifestyle:<\/span><\/span><\/p>\n