It is no secret that sales in conventional fashion have stagnated for a long time and that the big fashion houses worldwide (with only a few exceptions) are desperately in search for a solution to return successful sales.<\/p>\n
A new designer<\/strong> here (for example, Demna Gvasalia for Balenciaga), a surprising designer duo<\/strong> there (for example Lucie and Luke Meier for Jil Sander), a striking co-operation<\/strong> (e.g., Erdem x H & M). Unisex collections<\/strong>, models with “bleach”, a change of the fashion capitals<\/strong> etc. Here is a lot of ploughing, in the attempt to make something different. Getting noticed<\/strong>. Attention. Sometimes even creative ideas<\/strong> come to light. Sometimes even crazy things like the return<\/strong> to the good. The real. The true fashion.<\/p>\n\n