Label: goodsociety
Designer: Dietrich Weigel
Established: 2007
Founding: USA, since 2012 in Hamburg
Be good to yourself! Be good to yourself and do something good!
Story:
The denim label goodsociety recognized early, that sustainable lifestyle and social responsibility can work in connection with fashion. Founded 2007 in the USA and since 2012 based in Germany, the label relies on organic premium products. Dietrich Weigel, managing Director at goodsociety, has worked with nomerous premium labels, and therefore brings his know-how to the eco- friendly label. The implemantion was successfull and has brought the label PETA certification
Favorite piece:
High Waist Straight Jeans Raw Wash one (129 €)
Sustainability:
Goodsociety only uses organic cotton for the denim, which is certificated according to the global organic textile standard(GOTS). Genetically modified and pesticide intensive cotton is not an issue here. Washes work uncomplicated with chlorine, but leave a great damage to the environment. The goal was to completely refrain chlorine and instead use environmental ozone to enrich the collection with interesting washes. Pioneering Laser procedures and time-consuming manual work makes the Used-Look. The entire processing of the raw material, from yarn making to the finishes fabric takes place in Italy. Not only does this reduce transportation routes, but it’s also easier to control the production processes. Button, labels & Co. are mainly made from recycled materials. Another important topic is the CO2 neutrality which goodsociety is striving for. To compensate the CO2 footprint, the company suppports Treedom (environmental protection company), in the reforestation of forest stands. All materials used are vegan.
Social responsibility:
Also partners in India, Pakistan and Turkey have commited themselves to pay attention to the environment and their employees. 25% of the profit is invested in the SA Foundation which supports sexual enslaved women and girls.
Price examples:
Shorts about 125 €, Jeans about 155 €, jeans shirt about 255 €
More by goodsociety on www.goodsociety.com
