“The whole world can be happy,” said Pharrell Williams, who has already made a lot of people happy with his summer hit “Happy”. The cheerful allrounder has now written next to producing music, his own hits and his publicity appearances a new project on the flags. The salvation of the world.
Pharell Williams makes a fashion and in PET
Well, of course, not the whole world, but he would like to contribute – together with the denim label G-Star. With the idea of designing fashion from recycled PET bottles, he is not the first. Already more than 20 years ago, this has been tried by Outdoor expert Patagonia with a correspondingly produced fleece jacket, but obviously the market at that time was not ripe of such subjects. The times have changed, sustainability is an integral part of the food sector and also sustainable fashion moves at last from his dusty niche into the limelight. The fashion revolutionist Vivienne Westwood has used recycled PET bottles for the uniforms of the flight crew of Virgin Atlantic, the Brazilian national team played the soccer World Cup last year with PET-shirts from Nike, Munich leather goods manufacturer Roeckl pivots short of its traditional leather goods from and launched a bag line from PET bottles – the time finally seems ripe for looking ahead and for the question of how to use the garbage we produce meaningful.
Each year, 16 million (!!!) PET bottles are produced
Germany counts with a recycling rate of nearly 100 percent of the front runners. Worldwide, the rate is only about 50 percent. Particularly ominous is currently the Garbage Patch in the North Pacific. Known as the Great Pacific Garbage Patch accumulation of plastic waste is an ecological disaster, which has now reached the size of Central Europe. And this is where the musical genius starts his idea. The yarn (T-shirts from 49 euros) Williams used for the production of its denim collection, consists of nearly 45 percent from the Pacific garbage. To all nine tons facilitate G-Star the sea. Just a drop in the bucket, considering the total amount of waste of 35,000 tons of waste, but a good step in the right direction! What makes us double happy? Such projects AND the waiver of PET bottles!
Denim Deluxe: made from PET bottles. Oversized Coat of G-Stars
Denim Deluxe: made from PET bottles. Oversized Coat of G-Stars
Buy now (about 295.95 euros) on G-Star.com
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